Explanation
The recurring process by which a replacement term acquires the stigma of what it was meant to soften. It shows social evaluation migrating through vocabulary despite repeated renaming.
Example
The concept becomes visible in use and can be followed as a movement of interpretation.
Counterexample
The process concerns changing connotation, not the mere existence of synonyms.
Distinction
The process concerns changing connotation, not the mere existence of synonyms.
Effect on thought and perception
It shows social evaluation migrating through vocabulary despite repeated renaming.
Resonance
It shows social evaluation migrating through vocabulary despite repeated renaming.
Cite this entry
Reich, Michael (Hrsg./ed.): „Euphemism treadmill“. Atlas der Sprache, AT-W3-0282. ATLAS 251, data model 1.6.0. https://atlasoflanguage.com/concept/AT-W3-0282The address remains stable; editorial content may evolve. A verified modification date per entry is not yet available. Include your access date for precise references.