ATLAS OF LANGUAGE

AT-RES6B-0013 · ATLAS 251

Hypertext rhetoric

The shaping of persuasion and meaning through links, nodes, navigation paths and non-linear textual order.

Explanation

The shaping of persuasion and meaning through links, nodes, navigation paths and non-linear textual order. Turns the architecture of what can be clicked into a rhetorical means of selection and attention.

Example

A highlighted crosslink makes one reading more likely than ten hidden links.

Counterexample

A plain factual statement without the named movement of thought.

Distinction

Unlike intertextuality, hypertext rhetoric also concerns the technically navigable organisation of relations.

Effect on thought and perception

Turns the architecture of what can be clicked into a rhetorical means of selection and attention.

Resonance

Turns the architecture of what can be clicked into a rhetorical means of selection and attention.

Cite this entry

Reich, Michael (Hrsg./ed.): „Hypertext rhetoric“. Atlas der Sprache, AT-RES6B-0013. ATLAS 251, data model 1.6.0. https://atlasoflanguage.com/concept/AT-RES6B-0013

https://atlasoflanguage.com/concept/AT-RES6B-0013

The address remains stable; editorial content may evolve. A verified modification date per entry is not yet available. Include your access date for precise references.